![]() ![]() Your app’s promotional text appears at the top of the description and is up to 170 characters long. If you want to share important updates more frequently, consider using your promotional text instead. You can update your app’s description when you submit a new version of your app. Pricing is already shown on the product page, and references within the description may not be accurate in all regions. Also avoid including specific prices in your app description. Don’t add unnecessary keywords to your description in an attempt to improve search results. ![]() If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Every word counts, so focus on your app’s unique features. The first sentence of your description is the most important - this is what users can read without having to tap to read more. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. Let potential users know what makes your app unique and why they’ll love it. The ideal description is a concise, informative paragraph followed by a short list of main features. Provide an engaging description that highlights the features and functionality of your app.
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